Online commerce became the top-most business activity in 2020. With a deadly virus bringing the world to a standstill, eCommerce emerged as the savior for businesses and consumers alike. Over the past year, consumers worldwide have got almost everything delivered to home. Be it restaurant food, life-saving medicine, or furniture, online shopping has become the go-to choice for consumers. That is why a record number of businesses are launching online stores. It has prompted demands for the likes of Magento development services across industries.
Magento is more popular than ever among mid-sized and large online sellers. But for your business to get the desired results, you need to follow the right trends and strategies. Whether you decide to hire Magento developers or get a ready-to-use solution is up to you. In both cases, consumer behavior and ever-changing trends would define your success. Let’s find out the top Magento eCommerce trends for your online business.
Top Magento 2 development Trends in 2021
With the launch of Magento 2, the latest version of the
eCommerce platform, a flurry of new trends emerged. A pandemic-spurred shopping
boom meant these trends intensified, reaching industries of all kinds. Here are
the eCommerce trends online merchants need to consider.
User experience is more crucial than ever
As consumers rushed to buy everything online, even popular
eCommerce sites crashed. For small, the unprecedented rise in traffic was no
less than a nightmare. While some merchants were able to fix their sites
promptly, others took much longer. Many businesses had to face customer
backlash due to repeated site crashes. All of these highlighted a point that
eCommerce experts have long emphasized: customer experience.
Online sellers that were able to ensure a consistent shopping
experience amid higher traffic, suddenly got a dramatic boost in their brand
image. Only reliable services like Magento 2 development can ensure
desired customer experiences during such situations. And it’s more critical
than ever to the overall reputation of your business.
Push notifications are popular
eCommerce giants and small online retailers alike are relying
more heavily on push notifications. With the competition for getting customers’
attention intensifying, you need more ways to connect with prospective buyers.
That’s where push notifications come into play as an effective tool. Using
suitable Magento development services, you could create incredibly
personalized notifications. Push notifications allow you to alert customers
about fresh arrivals, deals, special discounts and do much more.
AI and voice search go mainstream
As more and more smartphone users become familiar with AI-based
personal assistants, voice search is getting mainstream. A significant
percentage of online shoppers now use Google Assistant, Siri, and other AI,
assistants. That’s you online should enable customers to search products using
voice assistants. Magento 2 development lets you create voice search
features based on keyword capturing. Utilizing such capabilities, you could
also make your brand more tech-savvy.
Magento PWA development is in demand
Trends-driven businesses are already embracing Magento PWA
development. Progress web apps (PWAs) use highly evolved web capabilities to
offer shoppers an app-like experience on the web. Integrating Magento PWA your
online store can get a unique range of benefits like re-engaging users with
push notifications and providing a seamless shopping experience. Plus, PWAs
load faster and dramatically increase the chances of conversions.
Wrapping up
Trends discussed in this post are don’t cover all the major goings-on in the digital commerce landscape. This spectrum also extends to other trends like the use of omnichannel commerce, increased reliance on data analytics, and order online, pick up from the store, among others. However, the trends that we discussed are undoubtedly the most crucial ones if you’re newly planning to expand your online venture. Magento remains a top choice among online sellers across industries. You could hire Magento developers and make the digital shop of your choice!
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